Zrinjka Peruško is Professor of Media Sociology at the Department of Media and Communication, Faculty of Political Science at the University of Zagreb, Croatia. Epp Lauk is Guest Professor at the Institute of Social Studies at the University of Tartu, Estonia, and a Professor of Journalism in the Department of Public Communications at Vytautas Magnus University, Lithuania. Halliki Harro-Loit is Professor of Journalism at the University of Tartu, Estonia.