Ethical Consumption: A Research Overview

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Alex Hiller (Nottingham Trent University, UK) Helen Goworek (Durham University, UK)

Ethical Consumption

A Research Overview

Alex Hiller (Nottingham Trent University, UK), Helen Goworek (Durham University, UK)

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English

Routledge
11 April 2023

Society & culture: general; Sociology; Economics; Sales & marketing management; Sales & marketing; Retail sector

Series: State of the Art in Business Research

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the ‘problems’ that are often claimed to exist, such as the existence of the ‘attitude– behaviour gap’, and provides conclusions which make recommendations for practice and further research.

It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically.

By: Alex Hiller (Nottingham Trent University UK), Helen Goworek (Durham University, UK)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 222g
ISBN: 9781032160634
ISBN 10: 1032160632
Series: State of the Art in Business Research
Pages: 84
Publication Date: 11 April 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Alex Hiller is Head of Postgraduate and Executive Education at Nottingham Business School, Nottingham Trent University, UK. Helen Goworek is Associate Professor in Marketing at Durham University Business School, Durham University, UK.