Essentials of Microeconomics

"""One of the standout features of this textbook is its clear and concise writing style, which effectively conveys complex economic principles in an accessible manner. The authors have succeeded in presenting the material in a way that is engaging and easy to understand for students with varying levels of prior knowledge."" Kadir Atalay, Associate Professor, University of Sydney ""Without the clutter that sometimes chocks introductory texts, this book allows students to focus on the core intuition and analytical tools. This book presents the essentials of microeconomics. It provides an excellent platform for further study in economics. This textbook will stand the test of time. I recommend it to instructors teaching any principals or introductory microeconomics course."" Alexander Matros, Professor of Economics, Moore School of Business, University of South Carolina ""Good economic analysis requires understanding of how to apply models to the world. This book strikes the right balance between technique and economic relevance. The authors lead students through just enough analytical tools to be able to understand and then apply economic models to real economic problems. By focusing on the essentials this book makes economics accessible to students from all backgrounds. Its strength lies in the brevity and clarity of its exposition. At no point is there anything extraneous, yet the all is covered."" Guillaume Roger, Associate Professor (Research), Monash University ""The second edition improves on what was already an outstanding introductory microeconomics textbook. A particular strength of the book is how the presentation of the material highlights the power of economic models for helping us understand the world around us. The new chapters on policy and applications show students how to apply what they have learnt. There is nothing extraneous in this book. A mastery of this content will provide students with almost all of the microeconomics tools of analysis they will need for the rest of their academic and professional careers. I recommend this for any introductory microeconomics or business economics course."" Kieron Meagher, Professor, Australian National University ""Economic thought is vital to understanding individuals and their interaction within societies. This textbook provides a set of tools for students to understand markets and analyze the decisions made by consumers, businesses and governments. The exposition is concise and precise, presenting fundamental techniques and insights in a way that is accessible to students new to the discipline, giving a good balance of mathematical rigour and verbal explanation. I used the first edition to great success and will use this new edition too. I highly recommend it."" Jonathan Newton, Professor, Kyoto University, Japan"