Marcelo M. Soares is currently a Full Professor at the School of Design, Hunan University, China, selected for this post under the 1000 Talents Plan of the Chinese Government. He is also a licensed Full Professor of the Department of Design at the Federal University of Pernambuco, Brazil. He holds an M.S. (1990) in Industrial Engineering from the Federal University of Rio de Janeiro, Brazil, and a Ph.D. from Loughborough University, England. He was a post-doc- toral fellow at the Industrial Engineering and Management System Department, University of Central Florida. He served as an invited lecturer at the University of Guadalajara, Mexico, University of Central Florida, USA, and the Technical University of Lisbon, Portugal. Dr Soares is Professional Certified Ergonomist from the Brazilian Ergonomics Association, where he was president for seven years. He has provided leadership in ergonomics in Latin American and in the world as a member of the Executive Committee of the International Ergonomics Association (IEA). Dr Soares served as Chairman of IEA 2012 (the Triennial Congresses of the International Ergonomics Association), held in Brazil. Professor Soares is currently a member of the editorial boards of Theoretical Issues in Ergonomics Science, Human Factors and Ergonomics in Manufacturing, and several journal publications in Brazil. He has about 50 papers published in jour- nals, over 177 conference proceedings papers, and 28 books, and 81 book chapters. He has undertaken research and consultancy work for several companies in Brazil. Prof. Soares is co-editor of the Handbook of Human Factors and Ergonomics in Consumer Product Design, the Handbook of Usability and User-Experience (UX), and the Handbook of Standards and Guidelines in Human Factors and Ergonomics published by CRC Press. His research, teaching, and consulting activities focus on manufacturing ergonomics, usability engineering, consumer product design, information ergonomics, and applications of virtual reality and neuroscience in products and systems. He also studies user emotions when using products and techniques in real and virtual environments based on biofeedback (electroencephalography and infrared thermography).