Entrepreneurship, Innovation and Sustainable Growth: Opportunities and Challenges

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Nader H. Asgary Emerson A. Maccari

Entrepreneurship, Innovation and Sustainable Growth

Opportunities and Challenges

Nader H. Asgary, Emerson A. Maccari

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English

Routledge
18 November 2019

Business innovation; Entrepreneurship

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers.

Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance.

Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.

By: Nader H. Asgary, Emerson A. Maccari
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 589g
ISBN: 9780367204631
ISBN 10: 0367204630
Pages: 324
Publication Date: 18 November 2019
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Replaced By: 9781032522432
Format: Paperback
Publisher's Status: Out of Print

Nader H. Asgary is Professor of Management and Economics at Bentley University, USA, and founder and President of the CYRUS Institute of Knowledge. Emerson A. Maccari is Professor and the Dean of Graduate School of Management at UNINOVE University, São Paulo, Brazil.

Reviews for Entrepreneurship, Innovation and Sustainable Growth: Opportunities and Challenges

It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives. - Jose Edson Lara, University Professor in Master's and Doctoral Programs and CEO, Fundacao Pedro Leopoldo, Brazil This well-structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs. - Henrik Totterman, Hult International Business School