Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support

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Francesca Capo Francesca Di Pietro

Entrepreneurial Finance, Crowdfunding, and Language

From Social to Financial Support

Francesca Capo, Francesca Di Pietro

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Paperback

Forthcoming
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English

Routledge
30 January 2025

linguistics; Business strategy; Research & development management; Business mathematics & systems; Public ownership & nationalisation

Series: Routledge Studies in Entrepreneurship and Small Business

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources.

This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture.

Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.

By: Francesca Capo, Francesca Di Pietro
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 230g
ISBN: 9781032394701
ISBN 10: 1032394706
Series: Routledge Studies in Entrepreneurship and Small Business
Pages: 116
Publication Date: 30 January 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Forthcoming

Francesca Capo is Assistant Professor in Strategy at the University Milano-Bicocca in Milan. Her main research interests are legitimacy dynamics and institutional processes, hybrid organizations and prosocial ventures. Her research has appeared in major scientific journals and books. Francesca Di Pietro is Senior Assistant Professor in Business Strategy at the University Milano-Bicocca in Milan. Her main research interests are in the areas of entrepreneurship, entrepreneurial finance and innovation. Her research has appeared in major scientific journals and books.