James Gearheart is an experienced Senior Data Scientist and Machine Learning Engineer who has developed transformative machine learning and artificial intelligence models. He has over 20 years of experience in developing and analyzing statistical models and machine learning products that optimize business performance across several industries including digital marketing, financial services, public health care, environmental services, social security and worker's compensation. James has been both a data science manager and an individual contributor on projects ranging from logistics, anti-money laundering, CRM, cash demand forecasting, customer segmentation, digital marketing, A/B testing, attribution and attrition. His research interests include applied data science, machine learning, and artificial intelligence.
Finally, a data science book that is not too technical or too complicated to understand! James Gearheart's new book, End-to-End Data Science with SAS(R): A Hands-On Programming Guide, is the right book at the right time. James does a great job of breaking down the complexity of data science projects into organized and manageable components so that anyone with a limited background or experience can benefit from his unique approach. James ties his strong understanding of the data in real-world applications to control data volume and apply advanced analytics to identify patterns and conclusions in the data. This is the perfect book for my Data Science with SAS class students since it will prepare them for the next generation of data automation and optimum research. The techniques learned from this book increase confidence in making important decisions while reducing risks. Sunil Gupta Founder of SASSavvy.com