Email and Commercial Correspondence

A Guide to Professional English

Adrian Wallwork

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English

Springer-Verlag New York Inc.
20 June 2014

Series: Guides to Professional English

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! Be a little too formal than too informal - you don’t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

By: Adrian Wallwork
Imprint: Springer-Verlag New York Inc.
Country of Publication: United States
Dimensions: Height: 235mm, Width: 155mm, Spine: 10mm
Weight: 2.876kg
ISBN: 9781493906345
ISBN 10: 1493906348
Series: Guides to Professional English
Pages: 164
Publication Date: 20 June 2014
Audience: ELT/ESL , College/higher education , Professional and scholarly , ELT Beginner , Primary
Format: Paperback
Publisher's Status: Active

Email Addresses.- Subject Lines.- Initial Salutations.- Introductions and Final Salutations.- Making Requests.- Replying to Requests.- Chasing and Being Chased.- Reviewing Documents.- Ensuring Better Communication By Using a Soft Approach.- Recognizing Level of Formality.- Punctuation and Capitalization.- Sending Attachments.- Business Letters.- Planning and Structuring, Avoiding Mistakes in Your English.- Abbreviations, Acronyms and Smileys.- Useful Phrases: Generic.- Useful Phrases: Commercial.

Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.