Elasticity in Healthcare Communication

A Cross-Cultural Perspective

Grace Qiao Zhang (Curtin University, Perth), Ming-Yu Tseng

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English

Cambridge University Press
18 August 2022

Semantics

Elastic language is a phenomenon in linguistics that refers to how we stretch the meanings of words, depending on the context in which they are used – for example many, about 20, perhaps, could be. This study looks specifically at elastic language in the fields of medicine and healthcare, showing how it is used to serve both the patient's and the professional's needs. It explores the pragmatics and metapragmatics of elasticity in the delivery of online medical information as a way of avoiding miscommunication. Based on data from Chinese and English sources, it takes a cross-cultural perspective, to present an account of harmony and disharmony between professional medical websites and their users. Adding exciting new dimensions to the fields of health communication and pragmatics, it is essential reading for scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.

By: Grace Qiao Zhang (Curtin University Perth), Ming-Yu Tseng
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 235mm, Width: 158mm, Spine: 20mm
Weight: 540g
ISBN: 9781108842396
ISBN 10: 1108842399
Pages: 280
Publication Date: 18 August 2022
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Grace Qiao Zhang is Emeritus Professor at Curtin University, Australia. She has published numerous works in the fields of pragmatics and cross-cultural communication, including Elastic Language (CUP, 2015). Ming-Yu Tseng is Professor at National Sun Yat-sen University, Taiwan. He has published in Journal of Pragmatics, Pragmatics & Society, Pragmatics & Cognition, Lingua, English for Specific Purposes, and Journal of English for Academic Purposes.