Drill Rap, Sex Work, and the Digital Underground: (Clout)Chasing on Chicago’s Southside

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Jabari M. Evans

Drill Rap, Sex Work, and the Digital Underground

(Clout)Chasing on Chicago’s Southside

Jabari M. Evans

$180

Hardback

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English

Lexington Books/Fortress Academic
15 October 2024

Rap & Hip-Hop; Popular culture; Media studies

In this book, Jabari Evans examines Chicago’s controversial Drill rap scene and the “always-on” nature of social media for these musicians, who are often tasked with maintaining constant connection across multiple platforms in order to both affirm their street authenticity locally and promote themselves to an imagined audience of global Hip-Hop fans. Drawing on empirical studies, ethnographic fieldwork, and prominent members of Chicago’s Hip-Hop scene, Evans explores the role of social media as an economic resource supporting artistic labor and the implications, both positive and negative, of relying on these platforms for success. Clout, a term heavily used by Drill rappers, refers to the way their influence on social media is measured according to numeric metrics including likes, views, re-posts, and followers. Ultimately, Evans argues that while Black youth of Drill effectively use Hip-Hop cultural norms to harness the power of clout and gain individual celebrity, this success comes with ambivalence over unwanted surveillance of their private lives and the need to rely on negative stereotypes as central to their identities.

By: Jabari M. Evans
Imprint: Lexington Books/Fortress Academic
Country of Publication: United States
Dimensions: Height: 235mm, Width: 158mm, Spine: 18mm
Weight: 417g
ISBN: 9781666909975
ISBN 10: 1666909971
Pages: 158
Publication Date: 15 October 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Jabari Evans is assistant professor of race and media at the University of South Carolina.