Alois Guinut studied fashion at the prestigious Institut Fran ais de la Mode (French Institute of Fashion), founded by former business partner of Yves St. Laurent, Pierre Berge. She has previously worked as a fashion trend forecaster and now runs her own personal shopping and style coaching service, giving advice to women from outside of France on Parisian style and designers. Alois has been featured in Le Figaro and the Observer and interviewed by BBC Radio 4. Her first book, Dress Like a Parisian, was published by Mitchell Beazley in 2018. www.dresslikeaparisian.com