Do B2B Better

Drive Growth Through Game-Changing Customer Experience

Jim Tincher, Daniel Futter

$53.95 $45.81

Hardback

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English

Customer-Focused Change Publishing
17 April 2024

Behavioural economics; Consultancy & grants for businesses; Customer services

Summary
Details

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag behind their B2C counterparts in customer experience, primarily because of the increased complexity in serving businesses over individual consumers.

Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. From interviews with hundreds of CX leaders, Jim Tincher shares stories of how B2B companies have implemented successful CX programs, including Dow, Hagerty, and UKG. Discover what sets top performers apart from the competition and learn how to deliver exceptional experiences-and bottom-line results-for your organization.

By: Jim Tincher
Foreword by: Daniel Futter
Imprint: Customer-Focused Change Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 640g
ISBN: 9798990385429
Pages: 322
Publication Date: 17 April 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active