Discovering the Yoga Wear Needs for the Baby Boomer Generation

Sunyang Park

$120.95 $96.79

Paperback

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English

Hrithik
22 February 2023

Exercise & workout books; Gambling: theories & methods; Horse racing

Summary
Details

As more people incorporate health and well-being into their daily lives, participating in athletic activities has become routine for individuals in contemporary society. Amongst a variety of workout activities and programs, the yoga participation rate continues to surge. Newly released market research study conducted by Yoga Alliance and published in Yoga Journal highlighted the growth of yoga participation and yoga practitioners in 2016 in the United States (Yoga Journal, 2016). The Yoga Journal is the most circulated yoga magazine in the U.S., founded in 1975. The result of the market study showed the number of yoga practitioners in the U.S. was more than 36 million, representing approximately 15% of Americans, an increase from 20.4 million in 2012 and 15.8 million in 2008 (Yoga Journal, 2016). Also, the study highlighted the fact that the yoga industry is a growing profitable market, as US$16.8 billion was spent on yoga products in one year (Yoga Journal, 2016). The future demand of yoga will consistently increase as more than 80 million Americans (34% of the population) answered that they are likely to practice yoga in the next 12 months (Yoga Journal, 2016). The yoga boom in North America started in the early 2000s, and now, yoga has become an inevitable cultural convention.

By: Sunyang Park
Imprint: Hrithik
Dimensions: Height: 229mm, Width: 152mm, Spine: 4mm
Weight: 109g
ISBN: 9781805242093
ISBN 10: 1805242091
Pages: 72
Publication Date: 22 February 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active