This book presents a multidisciplinary approach to digital transformation process of organizational transformation, offering support throughout the implementation process to all those interested. The digital transformation (DT) is a priority for many companies in the context of technological evolution. The use of appropriate tools, methodologies, methods, approaches, and techniques for DT, depending on the organizational characteristics, can contribute to a complete approach to organizational processes and to their efficiency. Digital transformation involves the adoption and use of new digital technologies to develop new products and services, modify existing ones and develop new business models to increase efficiency, productivity, and competitiveness. Starting from marketing to culture and education to health, automotive, engineering, mobility and human resources and others, it is addressed to professionals, practitioners, researchers, students, and other interested parties.
Edited by:
Lucian-Ionel Cioca, Larisa Ivascu, Florin Gheorghe Filip, Banciu Doina Imprint: Springer International Publishing AG Country of Publication: Switzerland Edition: 2024 ed. Volume: 253 Dimensions:
Height: 235mm,
Width: 155mm,
ISBN:9783031559518 ISBN 10: 3031559517 Series:Intelligent Systems Reference Library Pages: 262 Publication Date:27 April 2024 Audience:
Professional and scholarly
,
Undergraduate
Format:Hardback Publisher's Status: Active