Digital Transformation of Performing Arts

""Salvino Salvaggio's work is an essential read for anyone invested in the future of classical music and performing arts management. His deep understanding of the evolving digital landscape and its profound impact on the performing arts shines through in this work. Salvino reviews the challenges and opportunities posed by digital innovation, from audience engagement to operational efficiency. His insights into the intersection of tradition and technology offer a roadmap for orchestras seeking to remain relevant in a rapidly changing world. This book is both visionary and practical, making it a must-have for cultural leaders and cultural management students."" Mark Walmsley, CEO, Arts and Culture Network ""This book presents a captivating and insightful exploration of digital transformation in the performing arts, seamlessly weaving technological innovation into a robust and comprehensive strategic framework. It demonstrates how digital tools, when thoughtfully integrated, can enhance rather than overshadow artistic excellence. The author's approach to implementing technology as part of a wider organisational strategy is particularly helpful and effective. From data analytics, machine learning, and AI to streamlined operations through integrated management systems, the book showcases practical applications that resonate beyond the cultural sector. As someone deeply engaged in the field of digital transformation, I truly value the book's balanced perspective on both the opportunities for innovation and the challenges that accompany this complex journey. The author's approach offers a clear understanding of the evolving landscape, making it especially relevant for professionals like me who are navigating these rapid changes."" Lino Del Cioppo, CEO, Keypartner (a 400-people company specialised in Digital Transformation) ""It is quite a tradition among us classical musicians to feel an immediate sense of doubt or reluctance when someone tells us about digital technologies percolating into, if not invading, the almost sacred space of the orchestra. However, I have no problem admitting that Salvino Salvaggio's book opened my eyes to so many aspects I either didn't know at all or was seeing through the lens of negative preconception. I find this book's insights on digital transformation both useful and completely actionable. It highlights the balance between preserving our artistic integrity and embracing technological innovation for the precise purpose of advancing our industry, rather than simply following ephemeral tech trends. The author's deep understanding of the performing arts world is evident, offering practical solutions that address our daily challenges. This work is invaluable for anyone in the performing arts seeking to blend traditional approaches with the requirements of the digital era."" Giovanni Pasini, Principal Viola & Resident Freelance Conductor, Qatar Philharmonic Orchestra - Qatar Youth Orchestra - Qatar Concert Choir, among others.