LYNDA J ROTH has been transforming businesses over the past 30 years to become more productive, profitable and relevant. In today's rapidly changing digital world business transformation has become more critical. Lynda is passionate about guiding executives of traditional businesses through a transition to a business that will survive and thrive in the digital age. Lynda grew up in an entrepreneurial family and worked in her father's HVAC business as a teenager. She loved business and developed a keen eye for business operations. She studied information technology and business finance in college and started her career in technology upon her graduation. In her career she has managed multi-million dollar technology transformation projects, started and grew her own software firm and successfully transformed her client companies to compete in the digital world. If you would like to learn more about Lynda you can visit her on her LinkedIn page https: //www.linkedin.com/in/lyndajroth/ or go to my website www.ljrconsultingservices.com