Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media...

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Paul Fornelli Jody Mahler

Digital Media Production

A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals...

Paul Fornelli, Jody Mahler

$249.95 $199.67

Paperback

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English

Cognella, Inc
21 August 2023

Media studies; Advertising; Public relations; Media, information & communication industries; Digital lifestyle

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media.

Section I reviews the main stages of the digital media production process and how to develop collaborative team goals and evaluate a creative concept. Section II describes the most important components involved in the preproduction stage, including the shooting schedule, anticipated cost, and size of the production. Section III delves into key aspects of the recording process, provides various production strategies, and outlines the logistics involved in creating a final project. Section IV focuses on the postproduction process, including editing and the use of motion graphics. In Section V, students learn about the intricacies of viral marketing, social media distribution, and the creation of a digital media ad campaign. Two appendices help readers navigate production forms and paperwork, as well as promotion and publicity.

Digital Media Production is the ideal text for courses centring on mass communication, broadcasting, media studies, and film, television, and media production. The second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital information.

By: Paul Fornelli, Jody Mahler
Imprint: Cognella, Inc
Country of Publication: United States
Edition: 2nd Revised edition
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 517g
ISBN: 9781793585615
ISBN 10: 179358561X
Pages: 258
Publication Date: 21 August 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. Paul Fornelli is an award-winning digital media producer, author, instructor, and longtime member of the University Film and Video Association. He is the owner of Blatant Image Group productions and holds an M.F.A. in broadcast production and an Ed.D. in organisational leadership, with an emphasis on social media use in nonprofit organisations. Jody Mahler is an independent video game producer, motion graphics designer, visual effects artist, and application developer. He is an instructor at California State University-Dominguez Hills, where he teaches courses in video and audio digital media production.