Discover the complexities and opportunities of the digital media industry in Digital Media Economics. From understanding market dynamics to analyzing advertising and content economics, this book provides a comprehensive overview. Explore the evolution of digital media, learn about economic models and strategies, delve into market analysis and consumer behavior, and gain insights into the world of digital advertising and. production. With a focus on key concepts and contemporary issues, this book is a valuable resource for anyone navigating the fast-paced landscape of digital media.content
By:
Roland Berry Imprint: Golden Delicious Imperium Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 12mm
Weight: 313g ISBN:9781779613295 ISBN 10: 1779613296 Pages: 230 Publication Date:05 August 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active