Digital and Social Media Marketing

"'It is exciting, ambitious, and useful work! I'll be sure to cite it in future work.' Robert Kozinets, Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California 'This book is a treasure trove for digital professionals. Packed with razor-sharp insights on data, AI, and stakeholder strategy, it's a playbook for the modern marketer. Its comprehensive approach, blending theory with actionable strategies, particularly in areas like influencer marketing and SEO, makes it an indispensable guide for anyone navigating the complexities of the digital marketing landscape. A must-read for those ready to make some serious digital waves.' Tina Judic Chairman, Tomorrow Group [Found | Disrupt | Braidr | Luminr] 'Digital and Social Media Marketing: A Results-Driven Approach"" 3d edition delivers an invigorated exploration of the digital marketing ecosystem. It combines rigorous academic insights with practical marketing challenges, serving as an essential text for both practitioners and students. This edition is indispensable for those seeking to adapt and excel in the ever-evolving digital landscape.' Jim Lecinski, Professor of Marketing at Northwestern University's Kellogg School of Management and former Google vice-president 'The book serves both beginners and more advanced users in the area of digital marketing, as it is easy to navigate to the subject of one’s specific interest. It gives very relevant examples, thus making the reading easy to understand. It covers multiple topics around digital marketing and gives simple yet useful tools that the reader can implement straight away.' Ksenia Vashchillo-Mollett, Kedge executive MBA (2021), Amazon EU SARL 'A comprehensive compendium of modern-day marketing themes with effective application of current models for every student and practitioner to use as their new digital marketing companion.' Diane Earles, senior mentor for marketing apprentices, Professional Academy, Blackburn College (UK) 'The third edition of the Digital Marketing book is a testament to the dynamic nature of online marketing. Whether you are a novice, a student or a seasoned professional you will find invaluable techniques and strategies that are shaping the future of digital engagement. From building relationships through AI-driven campaigns to more traditional techniques using paid advertising, SEO and influencer marketing, this edition equips digital marketers with the insights and tools needed to thrive in the modern digital ecosystem.' Joseph Asamoah, lecturer in Digital Marketing, Manchester Metropolitan University 'I congratulate the entrepreneurship community for the publication of this valuable book, which represents a rich addition to digital marketing. The book is a simplified practical guide for entrepreneurs that addresses a vital topic about “marketing in a digital era,” which is the most important crossroads in the path of emerging projects and growing businesses. Nowadays, not many people buy newspapers. But Most of them have a smartphone! it's your call to go viral.' Turki Alqurashi, Director of Organizational Excellence"