Designing Tomorrow

"'Creating good user interaction is not so much a design problem as it is a power struggle. But designers want to create great products and they don't want to play politics around the water cooler. Martin and Steve present a clear vision for finding a middle ground, empowering you to succeed without selling your soul, compromising the planet, or burdening generations to come.' Alan Cooper, author of About Face and The Inmates Are Running the Asylum 'Practical tactics for how to identify hidden impacts and use the power of design to develop responsible solutions within organisations.' Babette Porcelijn, author of The Hidden Impact and founder of Think Big Act Now 'A call to action on understanding the limits of design and the impact of the decisions we make as designers on the lives of people and the world we live in.' Gregory Petroff, Chief Design Officer, Cisco Secure 'This is a visionary book. Martin Tomitsch and Steve Baty are advancing from human-centred design to design for people and the planet. This is an essential transition to safeguard the wellbeing of future generations.' Tony Capon, Professor of Planetary Health and Director, Monash Sustainable Development Institute 'I highly recommend this book to leaders who want to make a difference. It will equip you with the necessary tactics to navigate complex challenges today and in the future while prioritising long-term benefits for humanity. By embracing the insights surfaced by Martin Tomitsch and Steve Baty, we can all foster a more ethically grounded design practice that contributes to a sustainable and inclusive future.' Katja Forbes, Head of Client Experience, Standard Chartered Bank 'This book serves as a critical call to action for designers-action that you've probably been contemplating but have been too hesitant to take or unclear on how to even get started. Martin and Steve delve into the intertwined narratives of design, economics, and the environment, uncovering untapped opportunities for organisations to adopt a more life-centric approach. They don't stop there. They also offer practical tools that you can use today to start making an impact within your organisation and wider ecosystem.' Nirish Shakya, design educator and host of the Design Feeling Podcast 'Design inhabits a liminal space between producer and consumer, where leverage is high; this publication dives into this space and finds ways to apply Indigenous, systems, and futures thinking on multiple levels.' Time's Up 'This book challenges designers and decision-makers to ask the difficult questions about the linear design model of ""designing more stuff to sell to more people"" and provides insightful and practical design-led approaches that are good for business and consumers and have less harmful impacts on our planet.' Dr Brandon Gien, CEO, Good Design Australia and Senator, World Design Organization"