Designing for Emotion

Second Edition

Aarron Walter

$72.95 $61.87

Paperback

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English

Aarron Walter
22 June 2020

Graphical & digital media applications; Web graphics & design

In the years since publishing the first edition, emotional design has gone from innovative to essential in designers' toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.

Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business.

WHAT'S NEW IN THE SECOND EDITION?

Learn from updated case studies that push beyond where the web was in 2011 and reflect more of today's concerns such as privacy, representation, and safety. You'll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarron's fresh insight into the business value-and impact-of emotional design.

By: Aarron Walter
Imprint: Aarron Walter
Edition: 2nd ed.
Dimensions: Height: 216mm, Width: 140mm, Spine: 8mm
Weight: 191g
ISBN: 9781952616495
ISBN 10: 1952616492
Pages: 118
Publication Date: 22 June 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Aarron Walter is senior product and design lead on the COVID response team at Resolve to Save Lives. Previously, he was VP of content at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. Aarron's design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capital firms. You'll find Aarron sharing thoughts about design on Twitter @aarron, and as the cohost of the Webby nominated Design Better podcast.

Reviews for Designing for Emotion: Second Edition

We've seen by now that digital experiences not only delight and empower people, but can also destroy and depress them. Aarron's reboot addresses these darker concerns while still exhibiting the unfettered optimism he's brought to the intersection of creative expression and business. -JOHN MAEDA Chief Experience Officer at Publicis Sapient Business leaders everywhere are now appreciating the power of design. But what exactly is that power? This book breaks down what design is really about, and how to go beyond functional and usable to truly delightful. Chock-full of simple yet powerful concepts and relatable examples, this book will have you feeling more inspired and capable of making wonderful things. -JULIE ZHUO Author of The Making of a Manager Emotion can be a fuzzy word, but with Aarron Walter's expertise and insight, you'll learn how to turn it into an advantage for your business. -JAKE KNAPP New York Times bestselling author of Sprint Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and Designing for Emotion does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up! -TINA ROTH EISENBERG Founder of Swissmiss and Creative Mornings