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Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler at Abbey's Bookshop,
Designing Brand Identity: An Essential Guide for the Whole Branding Team
— —
Alina Wheeler Debbie Millman (Allworth Press)

Designing Brand Identity

An Essential Guide for the Whole Branding Team

Alina Wheeler,  Debbie Millman (Allworth Press)

$89.95

Hardback

Not in-store but you can order this
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English
John Wiley & Sons Inc
06 October 2017
Sales & marketing
Designing Brand Identity Design/Business
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

3 sections: brand fundamentals, process basics, and case studies.

Over 100 branding subjects, checklists, tools, and diagrams.

50 case studies that describe goals, process, strategy, solution, and results.

Over 700 illustrations of brand touchpoints.

More than 400 quotes from branding experts, CEOs, and design gurus.

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system.

Carlos Martinez Onaindia

Global Brand Studio Leader

Deloitte

Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic.

Paula Scher

Partner

Pentagram

Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business.

Alex Center

Design Director

The Coca-Cola Company

Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand.

Andrew Ceccon

Executive Director, Marketing

FS Investments

If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.

Olka Kazmierczak

Founder

Pop Up Grupa

The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.

Jennifer Francis

Director of Marketing, Communications, and Visitor Experience

Louvre Abu Dhabi
By:  
Foreword by:  
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Edition:   5th edition
Dimensions:   Height: 282mm,  Width: 218mm,  Spine: 20mm
Weight:   1.134kg
ISBN:   9781118980828
ISBN 10:   1118980824
Pages:   336
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Replaced By:   9781119984818
Format:   Hardback
Publisher's Status:   Active

Alina Wheeler, Philadelphia, PA Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

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