Design Thinking For Dummies

Christian Müller-Roterberg (Ruhr West University)

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English

For Dummies
10 July 2020

History of Art & Design Styles; Industrial: Commercial Art & Design; Finance & accounting

Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

Adopting a design thinking mindset Building creative environments Facilitating design thinking workshops Working through the design thinking cycle Implementing your solutions And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

By: Christian Müller-Roterberg (Ruhr West University)
Imprint: For Dummies
Country of Publication: United States
Dimensions: Height: 231mm, Width: 185mm, Spine: 20mm
Weight: 431g
ISBN: 9781119593928
ISBN 10: 1119593921
Pages: 304
Publication Date: 10 July 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction 1 Part 1: Getting Started with Design Thinking 7 Chapter 1: Everything You Need to Know About Design Thinking 9 Chapter 2: Understanding the Principles of Design Thinking 29 Chapter 3: Creating Ideal Conditions 43 Chapter 4: Planning a Design Thinking Project 59 Chapter 5: Supporting Teamwork in the Project 77 Part 2: The Problem Phases 93 Chapter 6: Understanding the Task 95 Chapter 7: Putting Yourself in the Roles of Others 117 Chapter 8: Observing People in Action 137 Chapter 9: Redefining the Problem 159 Part 3: The Solution Phases 177 Chapter 10: Finding Ideas 179 Chapter 11: Developing Ideas Intuitively and Creatively 195 Chapter 12: Evaluating Ideas 211 Chapter 13: Designing Prototypes 227 Chapter 14: Testing Ideas and Assumptions 241 Part 4: The Part of Tens 255 Chapter 15: Ten Success Factors for Interviews 257 Chapter 16: Ten Success Factors for Implementing Your Idea 263 Index 275

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking