Dead Wrong

Diagnosing and Treating Healthcare's Misinformation Illness

Geeta Nayyar, Tom Castles, Jack Murtha

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Hardback

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English

John Wiley & Sons Inc
13 November 2023

Health systems & services; Popular medicine & health

Save lives and improve public health by countering misinformation

In Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.

Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You’ll also find:

An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it A compelling portrait of the seriousness of the information predicament in which we currently find ourselves Actionable, practical strategies for countering misinformation in today’s information ecosystem

Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.

By: Geeta Nayyar
With: Tom Castles, Jack Murtha
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 150mm, Spine: 23mm
Weight: 408g
ISBN: 9781394150601
ISBN 10: 1394150601
Pages: 224
Publication Date: 13 November 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Foreword by Dr. Joseph Kvedar vii Preface ix Chapter 1 A Fatal Misconception 1 Chapter 2 Pandemic of Lies 19 Chapter 3 Our Tainted History 35 Chapter 4 New Traumas, Old Wounds 53 Chapter 5 A Shock to the Healthcare System 69 Chapter 6 Trust and Empathy 87 Chapter 7 Reverse- Engineering Dark Magic 107 Chapter 8 Healthcare’s Human Stories 125 Chapter 9 The Pursuit of Change 143 Chapter 10 Doing No Harm 165 Notes 177 Acknowledgments 199 About the Authors 205 Index 207

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC. TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.