Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use

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Tim Wilson Joe Sutherland

Analytics the Right Way

A Business Leader's Guide to Putting Data to Productive Use

Tim Wilson, Joe Sutherland

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English

John Wiley & Sons Inc
27 January 2025

Business communication & presentation; Data capture & analysis; Data mining; Computer science

CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATION

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, “So what?”

Analytics the Right Way is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization’s use of data and analytics.

The book uses a combination of real-world examples from the authors’ direct experiences—working inside organizations, as external consultants, and as educators—mixed with vivid hypotheticals and illustrations—little green aliens, petty criminals with an affinity for ice cream, skydiving without parachutes, and more—to empower the reader to put foundational analytical and statistical concepts to effective use in a business context.

By: Tim Wilson, Joe Sutherland
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 226mm, Width: 150mm, Spine: 18mm
Weight: 340g
ISBN: 9781394264490
ISBN 10: 1394264496
Pages: 256
Publication Date: 27 January 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Table of Contents Chapter 1: Is This Book Right for You?.......................................................xx Chapter 2: How We Got Here...................................................................xx Chapter 3: Making Decisions with Data: Causality and Uncertainty............xx Chapter 4: A Structured Approach to Using Data…………………………………. xx Chapter 5: Making Decisions through Performance Measurement…………. xx Chapter 6: Making Decisions through Hypothesis Validation…………………. xx Chapter 7: Hypothesis Validation with New Evidence……………………………xx Chapter 8: Descriptive Evidence: Pitfalls and Solutions…………………………xx Chapter 9: Pitfalls and Solutions for Scientific Evidence………………………. xx Chapter 10: Operational Enablement Using Data……………………………….. xx Chapter 11: Bringing It All Together……………………………………………………. xx

TIM WILSON has been an analytics practitioner since 2001, working in roles from business intelligence at high-tech B2B companies, to analytics leadership at marketing agencies, to consulting with Fortune Global 500 companies to improve their analytics investments. DR. JOE SUTHERLAND has worked as an executive, public servant, and educator for the Dow Jones 30, The White House, and our nation’s top universities. His firm, J.L. Sutherland & Associates, has attracted clients such as Box, Cisco, Canva, The Conference Board, and Fulcrum Equity Partners. He founded the Center for AI Learning at Emory University, which focuses on AI literacy and integration for the general public.