Darwin's Medicine: How Business Models in the Life Sciences Industry are Evolving

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Brian D. Smith

Darwin's Medicine

How Business Models in the Life Sciences Industry are Evolving

Brian D. Smith

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English

Routledge
24 June 2024

Economics; Business strategy; International business; Research & development management; Pharmaceutical industries

Darwin�€�s Medicine is the sequel to Brian D. Smith�€�s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin�€�s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.

Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:

The mechanisms of evolution in this exceptional industry;

The six great technological and social shifts that are shaping its landscape;

The emergence of 26 distinct, new business models; and

The lessons that enable firms to direct and accelerate their own evolution.

These insights map out the industry�€�s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.

The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm�€�s evolutionary trajectory.�€€

By: Brian D. Smith
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 550g
ISBN: 9781032837079
ISBN 10: 1032837071
Pages: 296
Publication Date: 24 June 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at The University of Hertfordshire and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books, including The Future of Pharma (Gower, 2011), and published many practitioner articles - all of which can be seen at www.pragmedic.com.