Customer Experience Essentials

A Comprehensive Guide To CX

Anpar Insights

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Paperback

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English

Anpar Insights
31 October 2023

Behavioural economics; Sales & marketing; Customer services

Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience.

By exploring the fundamental principles of CX, you will discover its impact on customer satisfaction and loyalty, and learn how it shapes the way businesses engage with their audiences. Real-life examples and practical insights illustrate the transformative power of focusing on customer experiences.

This book provides an accessible starting point for individuals and businesses seeking to enhance their CX initiatives. From understanding the basics of customer journeys to mastering the art of customer-centric strategies, you'll gain the essential knowledge and tools needed to create remarkable customer experiences that drive business success.

By: Anpar Insights
Imprint: Anpar Insights
Dimensions: Height: 203mm, Width: 127mm, Spine: 3mm
Weight: 73g
ISBN: 9798223280224
Pages: 64
Publication Date: 31 October 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

With over two decades of dedicated expertise in the dynamic world of brand and consumer insights, Anpar Insights can draw from a wealth of experience from the ever-evolving landscape of finance, FMCG, sport, entertainment, and the digital/technological sectors to share with you the core fundamentals of branding and consumer insights that enable businesses to become successful.