"Google’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by ""regular"" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!
While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the ""structured"" operators that allow for filtered searches.
The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.
Key Features:
A detailed introduction to creating PSEs, including info absent in Google’s help
A ""hack"" for creating PSEs that look for profiles in seconds
An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web
A ""hack"" for expanding Google’s search limits to 500 terms
Use cases, examples, and approaches that would be educational for those doing online research
This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better."
By:
Irina Shamaeva,
David Michael Galley
Imprint: Chapman & Hall/CRC
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 385g
ISBN: 9780367569686
ISBN 10: 036756968X
Pages: 184
Publication Date: 23 June 2021
Audience:
General/trade
,
Professional and scholarly
,
ELT Advanced
,
Undergraduate
Format: Hardback
Publisher's Status: Active
"Introduction Google vs. Custom Search Engines The Gap to Cover Custom Search Engine Users What We Skipped Part 1. Introduction to Google Custom Search Engines (CSEs) Chapter 1. Simple and Advanced Googling The Main Search Principle -""Visualize Success"" Surface Web Basic Boolean Search Syntax Advanced Search Operators Search Operator Asterisk * - ""Fill In the Blanks"" Include Omitted Results Google Image Search Notes for Practical Googling Number of Results Crossed-Out Words in Results (Soft ""AND"") Searching Verbatim Searching by Date Range Chapter 2. What is a Google Custom Search Engine? CSEs vs. Google - Advantages and Drawbacks Chapter 3. Let’s Begin: Your First CSE Chapter 4. CSEs: Editing and Testing Results for Different End-Users CSEs for End-users Part 2. Configure a Custom Search Engine Chapter 5. What are you looking for? ""Soft"" Site Search URL Patterns ""Keywords"" Automatically Add Search Terms Chapter 6. Search Refinements Chapter 7. Synonyms Synonyms Example Working with Synonyms XML Files How to Use Synonyms to Implement Long OR Statements Chapter 8. Configuration Files Backing Up, Sharing, and Duplicating Chapter 9. Other Features of Note Localization Image Search Chapter 10. Troubleshoot Your CSE Part 3. Discover more: Advanced CSEs Chapter 11. Metadata Types Schema.org Objects Schema.org Objects and Custom Snippets in Google Search Microformats Metatags Chapter 12. Schema.org and Custom Search Tip: Easily Build CSEs for Public Profiles Beyond the Person Chapter 13. Knowledge Graphs, a Necessary Detour Tip: Knowledge Graph Boolean Examples of CSEs that search for KG Entities Chapter 14. Fascinating: CSE Advanced Search Operators The Person Object: a Closer Look The Reality is Not Perfect Non-Standard Operators How to Identify Structured Data on a Page How To Search for Structured Data with Any CSE - Advanced Syntax more: Operators for Refinements How to Find Objects Tip: Search for Profiles on a Social Site Find Which Sites and Pages Contain Which Objects with ""Search Everything"" Next: Search by Fields and Values Multiple Objects and Instances in One Page Order of Boolean Operations CSE Operators for Less Technical End-Users CSE Operators for the Open Web Chapter 15. API and Other Considerations Custom Search Engine APIs Steps to Identify Advanced more:p: Syntax Metatags Sorting Results Part 4. How We Built Our CSEs Chapter 16. BasicCSEs Examples Google Scholar Profiles CSE Diversity Associations CSE Email Formats CSE Hoovers CSE Operators Language Proficiency CSE Hidden Resumes CSE URL Shorteners CSE Search Everything CSE Chapter 17. Object-Oriented CSEs Dev.To Profiles Physicians CSE Accountants CSE Software Code CSE Metatags Chapter 18. Determining CSE Operators for Social Sites and more: Github CSE Operators LinkedIn CSE Operators Slideshare CSE Operators Reuters CSE Operators RocketReach CSE Doximity CSE Operators XING CSE Operators Meetup CSE Operators ResearchGate CSE Operators Google Scholar CSE Operators HealthGrades CSE Operators ZocDoc Doctors CSE Operators SpeakerHub CSE Operators Clustrmaps CSE Operators In Summary Glossary Appendix A. List of Our CSEs Appendix B. Complete List of Google Search Operators About the Authors"
"Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Master’s in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular ""Boolean Strings"" communities on LinkedIn and Facebook. David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described ""research nerd,"" he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks."
