Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Geoffrey A. Moore (President of The Chasm Group in Palo Alto, California) Regis McKenna

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Geoffrey A. Moore (President of The Chasm Group in Palo Alto, California), Regis McKenna

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English

Wiley
01 August 1998

Economics & Business; Sales & marketing; Engineering: general

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

By: Geoffrey A. Moore (President of The Chasm Group in Palo Alto California)
Foreword by: Regis McKenna
Imprint: Wiley
Country of Publication: United Kingdom
Edition: Revised edition
Dimensions: Height: 92mm, Width: 61mm, Spine: 7mm
Weight: 369g
ISBN: 9781841120638
ISBN 10: 1841120634
Pages: 222
Publication Date: 01 August 1998
Audience: College/higher education , Professional and scholarly , General/trade , Further / Higher Education , Undergraduate
Format: Paperback
Publisher's Status: Active

Reviews for Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm sollte die Bibel sein fA1/4r High-Tech Unternehmen auf der Suche nach LAsungsmAglichkeiten fA1/4r ihre Marketing- und Vertriebsprobleme. Robert K. Weller, Senior Vice President, North American Business Group