This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning.
First, from a diagnostic standpoint, the book examines the rise and consolidation of the Polyglot Community in the sociopolitical and economic context of its gradual transformation into and partial overlap with the Polyglot Industry and its ideological tenets (the Polyglot Matrix). Second, from a prognostic standpoint, the book posits Critical Polyglot Studies (CPS) as a much-needed counter to the many theoretical and practical shortcomings of the Polyglot Industry-cum-Matrix, presenting the main programmatic points and illustrative best practices and institutional case studies of this alternative paradigm. CPS is conceived as both a research orientation and as a strategic attempt to elicit debate and draw in a wider range of polyglossia scholars, offering readers with actionable tools to contribute to this emerging academic and activist endeavor.
Constituting the first critical and systematic analysis of polyglossia as a globalized phenomenon, this book will be of interest to scholars of linguistics, cultural studies, critical theory, and sociology.
Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives (CC-BY-NC-ND) 4.0 International license.
By:
Carlos Yebra López,
Usman Chohan
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 453g
ISBN: 9781032697741
ISBN 10: 1032697741
Series: Routledge Studies in Sociolinguistics
Pages: 214
Publication Date: 16 January 2025
Audience:
College/higher education
,
Primary
Format: Hardback
Publisher's Status: Active
Contents List of Tables List of Figures List of Acronyms Preface Chapter 1: Introduction Introduction Exposing the Colonial Origins and Mediation of Mainstream Polyglossia Rethinking Polyglossia as a North Atlantic Universal Enter the Polyglot Community The (D)evolution of the Polyglot Community into the Polyglot Industry-cum-Matrix The Case for Critical Polyglot Studies CPS’ Theoretical, Methodological and Normative Commitments * Theory Ontology Epistemology Methodology Normativity Outline of this Book Part 1: The Polyglot Industry: A Cartography Chapter 2: The Polyglot Community: Genealogy and Nature Introduction Enter Polyglossia: Commoditizing an Ethnonational Identity Marker The (Neo)colonial/Ethnonational Rationality The (Neo)colonial/Ethnonational Partial Shift towards and Overlap with Neoliberalism Enter The Polyglot Community: General Normative Idea and Material Conditions The Mid-to-Late 1990s: From Internet Relay Chat to the World The 2000s: The Early YouTube ‘Polyglots’ and the Tension between Showmanship and Community Building The 2010s: The Road to ‘Global’ Hybridity Conclusion Chapter 3: The Polyglot Industry: Experts and Institutions Understanding the Polyglot Industry: When, Why and How it Works Commercializing the Polyglot Community’s Attention The rise of the attention economy The Fourth Screen: Web 2.0 and the Smartphones (2010s to Present) Social networks YouTube Facebook Italki X (Twitter) Language Learning Platforms Duolingo Glossika uTalk How Language Learning Platforms and Social Networks Converge Polyglot Gatherings Polyglot Gatherings (annual) Polyglot Gatherings (weekly) How Polyglot Gatherings Converge with Social Networks, Language Learning Apps and Print Media Print Media 1950 to 1995: Polyglossia avant la lettre Mid 1990s-2005: Early Recognition and Exploration 2005-2015: The Rise and Consolidation of Print Media as a Polyglot Industry Sector 2015 to present: Diversity, Inclusion, Hyperpolyglossia and AI Conclusion: Saving the Polyglot Community from the Language-Industrial Complex Chapter 4: The Polyglot Matrix: The Ideology of the Polyglot Industry Introduction Polyglot Matrix Myths Myth #1: (Non)nativespeakerism Nationalism/colonialism Performativity Beyond native-speakerism L1 Speakers as Role Models, L1+n Speakers as Deficient Myth #2: Accentism Myth #3: Foreignness Myth # 4: Thinking in Languages Myth # 5: Languages as Countable Myth # 6: Code-switching Myth # 7: Neo-Whorfianism Myth # 8: Flaggism Myth # 9: Multilingual exceptionalism Myth # 10: Necessarily Positive Correlation Between Polyglossia and Tolerance Conclusion Part 2: Critical Polyglot Studies: A Roadmap Chapter 5: Programmatic Points and Best Practices Programmatic Points Theory Ontology Epistemology Methodology Political Economy Normativity Best Practices Social Networks Language Learning Applications Polyglot Meetings Print Media Concluding Remarks Chapter 6: Institutional Case Studies The Hyperpolyglot Activist Introduction Positioning vis-à-vis the Hegemonic Rationalities Polyglot Industry Intervention Polyglot Matrix Intervention HYPIA: The International Association of Hyperpolyglots Introduction Positioning vis-à-vis the Hegemonic Rationalities Polyglot Industry Intervention Polyglot Matrix Intervention Final Words Index
Carlos Yebra López is Assistant Professor of Spanish Linguistics at California State University, Fullerton. He is also founder of The Hyperpolyglot Activist and Ladino 21 Community Interest Company, and the Director of Research at The International Association of Hyperpolyglots (HYPIA). Usman W. Chohan is an international academic who serves as Advisor on Economic Affairs and National Development at the Centre for Aerospace & Security Studies (CASS), one of Pakistan’s premier research-based think tanks, where he was a founding director. He is also the founder and serves as President of the International Association of Hyperpolyglots (HYPIA), the largest association of hyperpolyglot language speakers in the world.
