Brett Mills is Senior Lecturer in Television Studies at the University of East Anglia and is an affiliated researcher at the Centre for Comedy Studies Research, Brunel University. He is the author of Television Sitcom (2005) and The Sitcom (2009). Erica Horton is a PhD student at the University of East Anglia. Her research focuses on discursive constructions of creativity within the British television comedy industry with a particular focus on Channel 4.