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Cracking Creativity

The Secrets of Creative Genius

Michael Michalko

$39.99

Paperback

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English
Ten Speed Press
26 June 2001
From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways.

Internationally renowned business creativity expert, Michael Michalko will show you how creative people think-and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines-from Leonardo da Vinci to Pablo Picasso-to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativityis filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.
By:  
Imprint:   Ten Speed Press
Country of Publication:   United States
Edition:   New edition
Dimensions:   Height: 229mm,  Width: 184mm,  Spine: 20mm
Weight:   454g
ISBN:   9781580083119
ISBN 10:   1580083110
Pages:   352
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

Reviews for Cracking Creativity: The Secrets of Creative Genius

Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit. --How Sometimes the craziest ideas are the most inspired. . . . You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles. --The Orlando Sentinel CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges.--New Equipment Digest CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius. --American Creativity Association


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