Corporate Purpose

Why It Matters More Than Strategy

Shankar Basu

$69.99

Paperback

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English

Routledge
20 August 2019

Business strategy; Organisational theory & behaviour; Road vehicle manufacturing industry

Series: Routledge Library Editions: The Automobile Industry

Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota's purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.

By: Shankar Basu
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781138056534
ISBN 10: 1138056537
Series: Routledge Library Editions: The Automobile Industry
Pages: 344
Publication Date: 20 August 2019
Audience: General/trade , College/higher education , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Shankar Basu