Corporate Innovation

Disruptive Thinking in Organizations

Donald F. Kuratko, Michael G. Goldsby (Ball State University, USA), Jeffrey S. Hornsby

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English

Routledge
29 January 2025

Economics; Business strategy; Research & development management; Business mathematics & systems

Whether you want to become a successful innovator within your organization or develop an environment that spawns an innovative mindset, Corporate Innovation, 2nd edition can be helpful to you. Accomplished entrepreneurs create successful new ventures and implement them successfully. To do this consistently takes a blend of entrepreneurship, creativity, innovation, and knowing how to make teams work effectively. The concepts behind corporate innovation mirror many of these same principles.

This revised edition will help you develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization’s readiness for entrepreneurial activity and innovation. It will help you learn how to get more ideas successfully to market and how to write effective innovation plans for the implementation of innovative ideas. As opposed to simply entrepreneurship or technology entrepreneurship, the principal focus of this book is new product and service innovations developed inside existing organizations. What distinguishes structures for innovation from the processes for innovation will be explored. The corporate innovation process chapter examines the various stage gate and other non-linear models in the new product development literature. Finally, since it is about “disruption” in today’s industries, we explore the outcomes that are being accelerated and specify the kinds of metrics that are involved. Corporate Innovation, 2nd edition helps you to understand innovation by explaining the four stages of the innovation process, how to improve your skills in the innovation process, and unleash your personal innovative abilities. In addition, you will find ways to assess the organization’s attitudes toward innovation, giving you insights into how to diagnose creative and innovative performance barriers in the organization.

Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.

By: Donald F. Kuratko, Michael G. Goldsby (Ball State University, USA), Jeffrey S. Hornsby
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
ISBN: 9781032740508
ISBN 10: 1032740507
Pages: 350
Publication Date: 29 January 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Forthcoming

Contents Preface Part I: The Innovative Organization (I-Organization) 1. Understanding the Innovative Mindset 2. The Process of Corporate Innovation Part II: Individual Innovation Skills (I-Skills) 3. Unleashing Individual Creativity 4. Managerial Skills for the Innovation Process Part III: The Design Function in Innovation (I-Design) 5. The Design Thinking Process 6. Design-Driven Innovation Part IV: Organizational Innovation (I-Teams) 7. Measuring Corporate Innovation 8. Human Resource Management in Corporate Innovation 9. Teams-Based Innovation Part V: Acceleration of Innovation (I-Solution) 10. Innovation to Commercialization 11. Effective Innovation Plans 12. Scaling Momentum for Disruption Appendix A Complete Innovation Plan- “The Aquafresh Teacher Academy for GSK in Africa”

Dr Donald F. Kuratko is The Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; Executive & Academic Director, Johnson Center for Entrepreneurship & Innovation, The Kelley School of Business, Indiana University–Bloomington. Dr Michael G. Goldsby is the David and Leslie Lawson Chair of Entrepreneurial Studies, Collins College of Business, University of Tulsa. Dr Jeffrey S. Hornsby holds the Henry Bloch/Missouri Endowed Chair of Entrepreneurship and Innovation and is a University of Missouri System Curator’s Distinguished Professor.