Corporate Communication

A Guide to Theory and Practice

Joep P. Cornelissen

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Hardback

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English

Sage Publications Ltd
27 October 2023

Communication studies; Public relations; Organisational theory & behaviour

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:
* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
* the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok
* the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

By: Joep P. Cornelissen
Imprint: Sage Publications Ltd
Country of Publication: United Kingdom
Edition: 7th Revised edition
Dimensions: Height: 242mm, Width: 170mm,
Weight: 760g
ISBN: 9781529600032
ISBN 10: 1529600030
Pages: 360
Publication Date: 27 October 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Unspecified

Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in Contemporary Organizations Corporate Communication in a Changing Media Environment Conceptual Foundations Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation Corporate Communication in Practice Communication Strategy and Strategic Planning Research and Measurement Specialist Areas in Corporate Communication Media Relations Employee Communication Issues Management Crisis Communication Leadership and Change Communication Corporate Social Responsibility (CSR) and Community Relations

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).