Matilde Massó is an Associate Professor of Sociology in the Department of Sociology and Communication Sciences at the A Coruña University (UDC), Spain. Her principal research interests are the transformation of money and how new narratives for innovation are shaping a new conception of the economy and its relationship with the common good. She has extensive experience in leading economic sociology research projects, specifically studies on financialization and the sociology of money and financial innovation. Recent publications include: Why Money Matters? (2023) and Economic Sociology in Europe and North America: An Exploration Based on a Systematic Review of the Literature (2023).