This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
By:
David T. MacFarland Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 340g ISBN:9781138215672 ISBN 10: 1138215678 Series:Routledge Library Editions: Radio Pages: 228 Publication Date:10 April 2018 Audience:
College/higher education
,
Primary
,
A / AS level
Format:Paperback Publisher's Status: Active