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Contemporary Radio Programming Strategies

David T. MacFarland

$67.99

Paperback

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English
Routledge
10 April 2018
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   340g
ISBN:   9781138215672
ISBN 10:   1138215678
Series:   Routledge Library Editions: Radio
Pages:   228
Publication Date:  
Audience:   College/higher education ,  Primary ,  A / AS level
Format:   Paperback
Publisher's Status:   Active

David T. MacFarland

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