Margo Edmunds, PhD, is vice president, Evidence Generation and Translation at AcademyHealth, where she oversees a portfolio of projects on information infrastructure, research translation, dissemination, and health communications. Her expertise includes informatics and communications technology policy, health information exchange, and web-based learning and communications tools. Christopher Hass is a consulting UX strategist, presenter, and past president of UXPA International and its Boston Chapter. He is an expert on the subjects of human-centered design, accessibility, UX research, and the development of innovative products and services for a wide variety of commercial and government clients. Erin Holve, PhD, MPH, MPP,is director, Health Care Reform and Innovation at the Department of Health Care Finance within the Government of the District of Columbia, where she leads the design ofreform and technology projects to enhance the value of Medicaid in the District. She is a expert in learning health systems and patient centered outcomes research, and founding editor of the journal, eGEMs, a first-of-its kind publication dedicated to accelerating research and quality improvement using electronic health data.