Consumer Goods Subscriptions

How to Win in Retail in the 21st Century

Severin Bischof, Thomas Rudolph

$60.95 $51.63

Paperback

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English

De Gruyter
06 December 2021

Distributive industries

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.

Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

By: Severin Bischof, Thomas Rudolph
Imprint: De Gruyter
Country of Publication: Germany
Dimensions: Height: 230mm, Width: 155mm,
Weight: 129g
ISBN: 9783110735116
ISBN 10: 3110735113
Pages: 73
Publication Date: 06 December 2021
Audience: Professional and scholarly , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

Severin Bischof, Thomas Rudolph, both of University of St. Gallen, Switzerland