Consumer Behavior Analysis

(A) Rational Approach to Consumer Choice

Donald A. Hantula (Temple University, USA), Victoria K. Wells

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English

Routledge
28 March 2013

Society & culture: general; Sociology; Psychological theory & schools of thought; Occupational & industrial psychology; Economics

Consumption is the primary economic activity in a post-industrial society. We are consumers, not producers. Consumer Behavior Analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. These chapters show how Consumer Behavior Analysis fits within a larger-scale approach to Marketing, Consumer Psychology, Behavior Analysis and Organizational Behavior Management. Describing both theoretical analyses as well as empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. Marketing managers will find tools and studies to help understand contemporary consumer behavior. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis, and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book was originally published as a special issue of the Journal of Organizational Behavior Management.

Edited by: Donald A. Hantula (Temple University USA), Victoria K. Wells
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm, Spine: 20mm
Weight: 660g
ISBN: 9780415519205
ISBN 10: 0415519209
Pages: 272
Publication Date: 28 March 2013
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Donald A. Hantula is an organizational psychologist, associate professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is senior lecturer in marketing at Durham Business School at the University of Durham, UK. Previously she was strategy and research associate and lecturer in marketing at Cardiff Business School. She has also worked in industry as an Account Executive in marketing communications.