In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:
An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
By:
Ayalla Ruvio, Dawn Iacobucci Imprint: John Wiley & Sons Inc Country of Publication: United States Dimensions:
Height: 252mm,
Width: 201mm,
Spine: 18mm
Weight: 635g ISBN:9781119912415 ISBN 10: 1119912415 Pages: 368 Publication Date:11 May 2023 Audience:
College/higher education
,
Primary
Format:Paperback Publisher's Status: Active