Jai Mackenzie is a Senior Lecturer at Newman University, Birmingham, UK. Her primary research expertise lies in explorations of language, gender, sexuality and parenthood, especially in new media contexts. She is the author of Language, Gender and Parenthood Online: Negotiating Motherhood in Mumsnet Talk (2019).
"""Connected Parenting brilliantly showcases the power of discourse analysis to inform our understanding of how people communicate, support each other and get things done. Through impressive attention to linguistic detail, the book explores the implications of parents' digital practices for their lives and for what it means to be a 'family' in contemporary society."" --Caroline Tagg, Open University, UK ""In this impressive work, Mackenzie develops an insightful and inclusive theory of connected parenting which makes a crucial contribution to multiple fields concerned with parenting practices. The theory is robust enough to account for the significant complexity of everyday parenting, family practices, and digital media in contemporary social life. Particularly illuminating is the deft analytical attention paid to collective, epistemic and affective connection."" --Michele Zappavigna, University of New South Wales, Australia"