Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of...

— —

Avi Santo (Old Dominion University, USA)

Configuring the Field of Character and Entertainment Licensing

The Licensing Expo and Other Sites of IP Management

Avi Santo (Old Dominion University, USA)

$83.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
09 October 2024

Media studies; Sales & marketing; Media, information & communication industries

Series: Routledge Studies in Media and Cultural Industries

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity.

An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.

By: Avi Santo (Old Dominion University USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 521g
ISBN: 9781032342436
ISBN 10: 1032342439
Series: Routledge Studies in Media and Cultural Industries
Pages: 272
Publication Date: 09 October 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing’s Adjacency and Other Lessons They Won’t Teach You at School (But You will Learn at Licensing University®); 4. Licensing Expo Floor Plans: Mapping the Field’s Pathways and Power Plays; 5. Hanging Out in Mickey’s Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field

Avi Santo is Professor and Chair of the Department of Communication at the University of North Carolina, Chapel Hill, USA.