Competitive Intelligence

'He warns against complacency, even going to the same place to do drugs tests if you are a pharmaceutical firm; a rival, especially one not fussy about how they get their CI, could uncover your secrets. To his credit, Murphy does not shy away from the seamier side of CI'. In a chapter titled 'For goodness' sake! legal and ethical aspects of CI' he admits the illicit ways of gathering intelligence, and the often sleazy, 'corporate spy' reputation of CI.' Professional Security Magazine 'The book is particularly strong in its discussion of financial analysis of company accounts - giving a comprehensive coverage of UK legal forms, company filings and how the same can be interpreted. I know of no other competitive intelligence book that is as thorough in this area, making Murphy's book a unique reference to a topic that will not be covered in US competitive intelligence books and, hitherto, could only be learnt through financial and accounting texts....I have worked in competitive intelligence for many years and have a good understanding of its theory and practice, to the extent that often when I read a book on CI, I groan as I've seen it all before. With Murphy's book, I did not need to groan. I learnt things I'd forgotten and a few things I don't think I ever knew. If UK competitive intelligence is your bag, then this book should be in it!' Arthur Weiss, Free Pint 'The strength of this work is Murphy's clear explanations of how to use financial statements.' Business Information Alert '...a must for the business information researcher, a nice to have for the busy manager and a topical and well-produced book for professional and academic business collections...' Stuart Hannabuss, Aberdeen Business School, Library Review '...here is the reviewer's highest praise for Murphy's book, which is that it must be one of the most well-rounded texts on CI presented in a pleasing style which is relevant for both the expert practitioner and beginner in CI alike...this is an ex