Competing On Internet Time

Lessons From Netscape And Its Battle With Microsoft

Michael A. Cusumano, David B. Yoffie

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English

The Free Press
02 February 2000

Business & management; Business strategy; E-commerce: business aspects; Internet browsers

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of ""judo strategy"" in its pitched battle with Microsoft, the world's largest software producer.

With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.

By: Michael A. Cusumano, David B. Yoffie
Imprint: The Free Press
Country of Publication: United States
Edition: Touchstone ed
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 469g
ISBN: 9780684863450
ISBN 10: 0684863456
Pages: 384
Publication Date: 02 February 2000
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent's Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and ""Slightly out of Control"" 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape's Chronology Appendix 2 Netscape's Products Interviews Notes Index

Michael A. Cusumano, co-author of the newly published Thinking Beyond Lean and the international bestseller Microsoft Secrets, is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of The Japanese Automobile Industry and Japan's Software Factories.

Reviews for Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

Teresa McUsic The Miami Herald Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account. Katherine Mieszkowski Fast Company A rarity: a serious book by serious professors that is timely, engaging, and fun to read....The book is smart. Steve Hamm Business Week A marvelous, detailed account and analysis of Netscape's rocket-launch rise and mid-flight corrections. Walter S. Mossberg The Wall Street Journal The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player.