Competing for a Sustainable World

Building Capacity for Sustainable Innovation

Sanjay Sharma

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Paperback

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English

Greenleaf Publishing
14 July 2014

Business strategy; Sustainability

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services, and business models.

Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services, and new markets; and promote competitive imagination of future products, services, and business models.

By: Sanjay Sharma
Imprint: Greenleaf Publishing
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 13mm
Weight: 362g
ISBN: 9781783531226
ISBN 10: 1783531223
Pages: 232
Publication Date: 14 July 2014
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Foreword Stuart L. HartPreface1. What is a Sustainable Organization?2. Identifying Salient Sustainability Issues3. Sustainable Strategy and Competitive Advantage4. Building Logic: Core Business Proposition and Sustainable Value 5. Building Motivation: Opportunity Framing of Sustainability Challenges6. Building Capacity: Critical Capabilities for Sustainable Innovation 7. Sustainable Innovation at the Base of the Pyramid8. No Business is an Island

SANJAY SHARMA is Dean and Professor of the School of Business Administration at the University of Vermont. He has a background in the private sector and has published books and articles on corporate sustainability.

Reviews for Competing for a Sustainable World: Building Capacity for Sustainable Innovation

""[This book] summarizes a lifetime of experience and perspective by the author that others in this emerging field will find very useful and important.""--Stuart L. Hart, author of Capitalism at the Crossroads and S.C. Johnson Chair Emeritus in Sustainable Global Enterprise