Community Building for Marketers

How to Connect, Engage and Foster Growth

Areej AbuAli

$55.95

Paperback

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English

Kogan Page Ltd
03 March 2025

Sales & marketing management; Sales & marketing

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.

Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.

Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.

By: Areej AbuAli
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781398616936
ISBN 10: 1398616931
Pages: 264
Publication Date: 03 March 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Unspecified

Section - 01: Launching your community Chapter - 01: Finding your why Chapter - 02: Defining your culture Chapter - 03: Choosing your platform Section - 02: Growing your community Chapter - 04: Spreading the word Chapter - 05: Retaining your members Chapter - 06: Connecting through events Chapter - 07: Dealing with challenges Section - 03: Scaling your community Chapter - 08: Gathering insights Chapter - 09: Developing partnerships Chapter - 10: Navigating change Chapter - 11: Building for the future Section - 04: Stories from community-first brands Chapter - 12: The TEFL Org: Connecting teachers around the world Chapter - 13: Sanity: Creating a developer-first CMS Chapter - 14: Buffer: Building marketing tools with your customers Chapter - 15: Learnings from community leaders Chapter - 16: Conclusion

Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.

Reviews for Community Building for Marketers: How to Connect, Engage and Foster Growth

""This book is a gift to anyone who believes in the power of community and is ready to take the steps to build one that truly matters."" * Richard Millington, Founder, FeverBee * ""It takes a special person to build communities that thrive and last. Areej's work to create and nurture the Women in Tech SEO Community is a shining example of what it looks like when heart meets execution. I'm thrilled to see her share her insights and learnings on community, as we as humans need it now more than ever. A must-read for anyone who wants to foster connection."" * Christina Garnett, Chief Customer Officer and Kogan Page Author * ""This book is a masterclass in community building. With clear, practical guidance, tangible real world examples, and a structured, strategic approach, this is the ultimate guide to developing a meaningful and truly impactful community, from someone who has proven themselves to be a trailblazing expert in authentic connection."" * Allegra Chapman, Co-Creater, Watch This Sp_ce *