Communicating Corporate Social Responsibility

The Trust Factor

Kristie Byrum

$64.99

Paperback

Forthcoming
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English

Lexington Books
21 November 2024

Communication studies; Development economics; Business communication & presentation; Public relations; Sustainability

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues,

Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

By: Kristie Byrum
Imprint: Lexington Books
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781793646507
ISBN 10: 1793646503
Pages: 134
Publication Date: 21 November 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Kristie Byrum is associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania.