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ABOUT THE AUTHOR Rob Koepp is a director of the strategy consultancy, Intercedent Asia, and Adjunct Professor of the Graziadio School of Business and Management at Pepperdine University in Los Angeles, California. A globally active manager, consultant, educator, and writer, he has led marketing and technology development projects in and between the US, Asia, and Europe and advises a variety of organizations in the private and public sectors. He lectures frequently on the topics of innovation management, international entrepreneurship, and global business strategy. His written and spoken commentary appear in The Economist publication Business Asia, Dow Jones’ Far Eastern Economic Review, and Oxford Economic Forecasting’s International Industry Report, among others. A former Thomas J. Watson Fellow, he holds an MBA from the University of Cambridge and a BA from Pomona College in Claremont, California.
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