Johan Eliasch is Special Representative of the Prime Minister on Deforestation and Clean Energy. Born in Sweden but now based in the United Kingdom, he is Chairman and CEO of Head, the global sporting goods group. He is also the first President of Global Strategy Forum, an independent think-tank, and founder of the international charity Cool Earth, a charity that protects endangered rainforests.
'Arguably one of the most important books to be published in recent months.' CNBC European Business. 'An overpowering financial case for investing in the world's arboreal lungs...Eliasch hacks his way through a thicket of facts and figures to argue that we could halve the costs of fixing the climate if carbon markets gave credit for preserving trees...the obstacles are formidable, but Mr Eliasch's basic case is unanswerable.' The Guardian. 'I welcome this report's contribution to the global debate about how we address this ... I hope it can help the vital process of securing agreement on climate change in Copenhagen.' Ed Miliband, Secretary of State for Energy and Climate Change. 'The Eliasch Review makes a clear and compelling case for urgent action to save rainforests through market forces.' Fauna and Flora International. 'The Eliasch Review is a welcome recognition of the importance of reducing emissions through deforestation in a global agreement to tackle climate change ... Deforestation is responsible for 15 to 20 per cent of greenhouse gas emissions and this Review underlines the importance of making carbon savings from forests - as well as the financial, environmental and social consequences of inaction.' WWF.